Elawn
Eco Lawn (Elawn) Care is a new lawn care service provider in Pittsburgh. This company uses non fossil-fuel equipment to deliver outstanding lawn care, providing a necessary service to customers while reducing gas emissions that are contributing to climate change.
Zeplin, Whimsical
The Challenge
Global warming has become the number one problem worldwide. Gas mowers produce up to 5% of the US nation's air pollution. Analyzing the current lawn care service market, I determined that most lawn care companies use fossil fuel gas to power their equipment. Elawn is a new lawn care service provider in Pittsburgh. Elawn uses non fossil-fuel equipment to deliver outstanding lawn care, providing a necessary service to customers while reducing gas emissions that are contributing to climate change. I am interested in developing the lawn care service (desktop and mobile application) for residential homeowners to provide and promote an eco friendly lawn mowing service that will benefit not only them and their families but also everyone around them by reducing air pollution.
Research Goals
1. I want to learn about how and why homeowners use lawn care services, as well as what they think about global warming/climate change and how it will affect their future and the future of their families.
2. I want to find out if they are in any way reducing fossil fuel emissions and which main pain points they encounter when using lawn care service providers. This data will help me to better understand customers’ pain points and see their readiness to help with global warming/climate change.
Research Plan
Study 1: Semi-Structured Interview
• 30-minute in-person or VOIP semi-structured interview to gather in-depth qualitative data
• The researcher will use the interview script as a guide and ask follow-up questions based on answers from the users
Study 2 : Survey
• User surveys to collect data from at least 30 users of lawn care services
• Test survey question with three volunteers recruited from our team
• Send surveys to Washington School District employees whose answers in our screener met the recruiting criteria
Affinity Mapping
Affinity Diagram
After completing the interviews I wrote down all of the responses on sticky notes and began to group them based on topics: user motivation, needs, behaviors.
Research Findings
Key Findings
The average person would prefer to pay extra if it is more eco friendly service or product
A lot of customers still paying for their lawn care services by cash/check, and most of them would like to manage their services and payments online.
Most people aware of climate change/global warming and already helping fighting it.
Research Synthesis
Themes and Opportunities
Defined and grouped themes and opportunities. This will helped me to understand the problems our users are facing.
Feature Ideation
Taking on the consideration user input data, I defined possible features for Elawn product
Feature Prioritization
I used Value vs Complexity Quadrants method to prioritize features for Elawn product
Paper Sketches - Iteration
Brainstorming Ideas
After Research Synthesis I did sketches because it allows the fail-fast approach and is a quick and cheap way to generate many ideas.
• Generate ideas
• Visualize ideas
• Faster iterations
Low | Mid Fidelity Prototype
Prototype Tasks
Based on my sketches I developed low | mid fidelity interactive prototype using Figma
• Login / Sign Up to application
• Add new lawn care service using user(customer) dashboard (control panel )
Add New Service – Iteration
Iterations are important!
After customers feedback i did multiple iterations of user flow and low fidelity prototype here is an example for Add New Service task
• Over all users have been able to complete the task very easily and in very short period of time
• Pain point - customers want to avoid to put the same information twice.
High Fidelity Design
Deliverables
• Branding: logo, merch, company avatar
• Design responsive landing page to present Elawn product
• Design user/admin control panel (dashboard)
Design Process
• More paper sketches
• Information Architecture
• User Flow
• Low / Mid fidelity prototypes
• Content prototype (copywriting)
• Moodboard
• High fidelity design
• Style Guide
• Improving Accessibility
